At 12 Play, your privacy is more than a legal obligation — it is a core value we stand by. This Privacy Policy clearly explains how we collect, use, store, and protect the personal data of our members in accordance with the Malaysia Personal Data Protection Act 2010 (PDPA).
Six key pillars of data protection we have put in place to safeguard every 12 Play member in Malaysia
All data transmitted between your device and 12 Play's servers is protected by 256-bit SSL/TLS encryption — the same standard used by leading banking institutions in Malaysia. Sensitive data such as payment information is stored in fully encrypted format.
12 Play fully complies with Malaysia's Personal Data Protection Act 2010 (PDPA). We collect only the data that is necessary, retain it for legitimate periods only, and give you full control over your own personal information.
12 Play has never and will never sell, rent, or trade our members' personal data to any third party for marketing purposes. Your data belongs to you — not to us.
We are always transparent about what data we collect and why. There is no hidden data collection. Every type of data we store is described in this Privacy Policy with a clear and legally valid purpose.
You have the right to access, correct, download, or request deletion of your personal data at any time. Through your account settings or by contacting our team, you can manage your privacy with ease.
The 12 Play cybersecurity team monitors for suspicious activity around the clock. Any unauthorised attempts to access your data are automatically detected and blocked. You will be notified if any unusual activity is detected on your account.
This Privacy Policy is published by 12 Play ("we", "the Company" or "the platform") and applies to all individuals who access or use the 12 Play platform, including our website and mobile applications. This Policy provides a comprehensive overview of our privacy practices regarding the collection, processing, storage and protection of your personal data.
By registering a 12 Play account or using any of our services, you consent to 12 Play processing your personal data as described in this Privacy Policy. If you do not agree with this Privacy Policy, please discontinue use of our platform.
We are committed to ensuring that every aspect of your personal data processing is carried out in compliance with Malaysia Personal Data Protection Act 2010 (PDPA) and internationally recognised best practices in data protection.
12 Play only collects personal data that is strictly necessary to deliver our services safely and efficiently. The categories of data we collect are as follows:
| Data Category | Example Information | Requirements |
|---|---|---|
| Identity Data | Full name, date of birth, MyKad/passport number | Mandatory (KYC) |
| Contact Data | Malaysian phone number, email address | Mandatory |
| Financial Data | Payment methods (Touch 'n Go, GrabPay, DuitNow), MYR transaction records | Mandatory |
| Technical Data | IP address, device type, web browser, access logs | Automatic |
| Activity Data | Game history, bets, winnings, bonus usage | Automatic |
| Communications Data | Live chat records, support emails, complaints | Where applicable |
We do not collect sensitive data such as health information, political views, or religious beliefs unless you voluntarily share it while communicating with our support team.
12 Play collects your personal data through the following channels:
12 Play uses your personal data responsibly and only for legitimate purposes. The following are the primary purposes for which your data is used:
12 Play does not sell, rent, or disclose your personal data to third parties except in the following limited circumstances:
All third parties we engage are required to uphold data protection standards equal to or higher than our own. We do not permit third parties to use your data for their own marketing purposes.
12 Play makes serious investments in cybersecurity infrastructure to protect our members' personal data. The security measures we have implemented include:
While we take all reasonable precautions, no security system can be guaranteed to be 100% secure. In the event of a data breach affecting your information, we will notify you within 72 hours after the breach is detected, in line with industry best practices.
12 Play retains your personal data only for as long as it is needed for the purposes stated in this Privacy Policy or as required by Malaysian law. Our general data retention guidelines are as follows:
Once the retention period has expired, your data will be securely deleted or anonymised so that it can no longer be linked back to you as an individual.
As a data subject under Malaysia's Personal Data Protection Act 2010 (PDPA), you have the following rights regarding the personal data we hold:
You have the right to request a copy of all personal data we hold about you at any time.
You may request the correction of any inaccurate or incomplete data held in our records.
You may request the deletion of your data, subject to our legal data retention obligations.
You may withdraw your consent to certain data processing activities at any time, including marketing communications.
You may request your data in a machine-readable format for transfer to another platform.
You have the right to lodge a complaint with the Department of Personal Data Protection Malaysia if you believe we have violated the PDPA.
To exercise any of the above rights, please contact our privacy team at privacy@12play-play.com. We will respond to your request within 14 working days.
The 12 Play platform uses cookies and similar tracking technologies to enhance the user experience and analyse platform performance. The types of cookies we use include:
You can manage your cookie settings through your web browser at any time. However, disabling essential cookies may affect the functionality of the 12 Play platform. For more information on managing cookies in your browser, refer to your browser's official documentation.
The 12 Play platform is exclusively for individuals aged 18 years and above. We do not knowingly collect or process personal data from individuals under the age of 18.
If we discover that we have collected personal data from an individual under the age of 18, we will take immediate steps to:
If you are a parent or guardian and believe your child has registered an account on 12 Play, please contact us immediately at support@12play-play.com and we will respond promptly.
The 12 Play platform may contain links to third-party websites or services from time to time. This Privacy Policy applies solely to the 12 Play platform and does not cover the privacy practices of any such third parties.
We are not responsible for the content, privacy policies, or practices of any third-party websites. We recommend reading the Privacy Policy of each website you visit separately before providing them with any of your personal data.
12 Play reserves the right to amend or update this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or other legitimate reasons. The latest version of the Privacy Policy will always be available on this page.
When we make material changes to this Privacy Policy, we will:
Your continued use of the 12 Play platform after any amendments take effect will be considered your acceptance of the updated Privacy Policy. If you do not agree with the changes, you have the right to close your account and request deletion of your personal data.
If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal data by 12 Play, please contact our Data Protection Officer (DPO) through the following channels:
We are committed to responding to all privacy-related enquiries within 14 working days. For more serious complaints or those involving a potential PDPA breach, we will prioritise the matter and respond within 3 business days.
Register for a 12 Play account today and enjoy a safe, fair and responsible gaming experience. Deposit easily with Touch 'n Go, GrabPay or DuitNow in MYR.
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